How To Generate a Content Strategy That Gets Traffic

• 95% of content produced gets ZERO traffic.  (Source Google)
  So how do you produce content that get's results?
  
  
• Define your business
  Consider your goals, what you do, and who your customers are and what they are looking for. (search terms)
  
• Understand your audience
  Research what your target audience is interested in, where they spend time and what content they engage with.

• Set goals
  Use a combination of stretch goals and S.M.A.R.T. goals to help you achieve your objectives.

• Plan your content
  Create a road map for your content production process, including when you'll create assets like photos and videos.

• Identify demand for content you produce
  Generate a content strategy and understand what volume of searches you are targeting AND what keywords you need to deploy in that article. 
  Do your keyword research first and plan. 

• Create a content calendar
  Organize your content around relevant dates and seasons, and include some evergreen content in case you need to fill gaps

• Scope out your competitors
  Get hold of data to identify where your key online competitors are getting their traffic, what meta data they are using, what headings, what focus keyword and what URLs s well as what position they are ranking in wtih which page for the content you are producing.. 

• Consider repurposing content
  Find new ways to use older content that isn't performing well.

• Focus on long-form content
  Start with a well-planned long-form piece, then cut it up into shorter content for other platforms.

• Test your content
  Test your content with users to understand what they need and what's missing.

• Assign roles and responsibilities
  Clarify who's responsible for creating, reviewing, approving, and publishing content. 

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